As we look to 2021, how can you be better prepared for continuing disruption or for an improving business situation? Consider the following: For many businesses, 2020 was all about reacting to the pandemic. 6ДЄ little planning can save you wasted money and missed opportunities. Community, connection and caring вЂ“ The pandemic has also made people feel more connected with their local communities and concerned about the values and purpose of the brands they buy.

3, 4 Nearly half of shoppers in India and South Korea say they are changing to less expensive products. Concern for bargains and essentials вЂ“ Shoppers are more focused on essential goods rather than luxuries and looking at value-for-money rather than brand loyalty.Greater desire for convenience and caution вЂ“ Shoppers are using home delivery and click-and-collect to stay home and stay safe.More online gifting вЂ“ Unable to visit distant loved ones, people are shopping and sending gifts online and overseas for big holidays and celebrations like ValentineвЂ™s Day, Chinese New Year, Diwali or Three KingsвЂ™ Day.More online shopping вЂ“ Shopping online has increased by 70% in Asia-Pacific, more than doubled in the US and increased 50% in Europe.As you plan for next year, think about how these factors may affect your business:

The pandemic has caused people to change their shopping behaviour in 2020 and will likely affect how we behave in 2021. Consider how customer behaviour has changed. The Covid-19 pandemic in 2020 has changed the way we live, work and shop many businesses have been impacted as a result.ДЄs we enter a new year, what can you do to have the best chance of online success in 2021?ДЎ.

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